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What is the problem?
Who is impacted?
What are the causes of the problem?
What is the evidence? Whom can you interview? What experiment can you run?
How can the problem be tackled?
What is the mechanism of beneficial change?
Who is most likely to be supportive?
Who is most likely to be opposed?
How will the solution work?
With whom can I collaborate and partner?
Why do this now?
Who has to do what to make it happen?
Who else is in the field?
Why is this project still needed? What’s missing?
Physical, human and intellectual resources needed?
Strategy?
Cost Structure? Financial Sustainability? Revenue Streams?
Key metrics?
How will I promote adoption?
How might this go wrong?
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