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- Which communities, organizations, and individuals have the know-how to help you refine your definition of the problem.
- Brainstorm who needs to be asked.
- Make sure to include diverse kinds of people, including both average users and outliers, focusing in particular on those who are least likely to have been heard. Make sure you are hearing all viewpoints.
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Who? Small, medium, and large companies may also be worth consulting. The relevant audience could be owners, managers, or employees, depending on the issue.
Why? Many policies and services affect the businesses that create jobs and economic growth in a community. Enlightened companies will share a sense of vested self-interest in the well-being of the communities in which they are located.
How? These might be geographically based businesses (such as companies in a given place) or companies in a particular industry, depending on the nature of the problem.
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