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- Which communities, organizations, and individuals have the know-how to help you refine your definition of the problem.
- Brainstorm who needs to be asked.
- Make sure to include diverse kinds of people, including both average users and outliers, focusing in particular on those who are least likely to have been heard. Make sure you are hearing all viewpoints.
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Who? Nongovernmental organizations and not-for-profits.
Why? NGOs bring extensive knowledge of and experience with a given problem area that would require years to piece together. Some organizations may also have direct relationships with the residents you want to reach.
How? Possible segmentation criteria include topical distinctions: economic development, legal, workforce training, research/academia, environmental, health, human rights, state, city, charitable and faith-based. But more important is to assess which organizations are deeply embedded in the community.
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